The Importance of Looking the Part to Convenience Your Audience

I'm consistantly ranting about the importance of staging a house for it to sell.  It's not always what sellers want to hear, but it is what they need to do to get their house market ready.

Actors often undergo radical transformations to sell us on their character in a role.

Photo by Janet Meyers

I'm not asking sellers to do anything as painful or drastic as shaving their head...but in order to appeal to your target audience--the buyer--your house has to look 'the part'.

If you don't recognize her, that is Cynthia Nixon.  Earlier this year, she shaved her head for a Broadway play, Witt, portraying a cancer patient.   Did you recognize her?  Big difference since Sex and the City (oh, how I miss the girls!), huh?

Get your house looking the part so it a can bring in the big bucks.

Later,

Linda