Wednesday, December 5, 2012

Sherwin Williams 'New' 2013 Colors & Gag Gift

My job as a stager is to create environments that a potential buyer can relate to.  Relating to your buyer is Marketing 101. I was recently invited to attend a Color Mix 2013 seminar presented by out-of-town-high-rollers at Sherwin Williams.

Sherwin Williams is only holding these events in 7 states.  I was all a twitter about attending.  I was anxious to get the scoop on the latest colors! I couldn't wait to write a post about it.  That was last month.
Vintage Moxie          Honed Vitality        High Voltage            Midnight Mystery

I couldn't figure out why I was so uninspired by this event. There were lots of folks (many realtors) in attendance. You can spot a gentleman NC realtor from 500 feet. Their uniform is khaki pants and a button down shirt. The ladies realtors, in their sensible shoes, were en mass. Oh yes, the interior designers (most dressed like a Bravo Housewives) were there too.  I enjoyed chatting it up with them.

Anywho, last night I  started a fire, poured myself a glass of Merlot and pick up one of my many coffee table books. As I was thumbing through a book on artist Mary Cassatt, it hit me that one of her works "A Cup of Tea" had a similar color palatte to one that Sherwin Williams is lauding for 2013.

Here are the colors of  SW's 'Honed Vitality'.
























I know I am old school.  I know I love art and it isn't every one's cup of tea. (Yowzer, a pun!)  I'm just saying, if SW had included at least a few images by renowned artists corresponding to their color palettes maybe I could better relate to their 2013 colors.

What's old is new, right?

Maybe SW's images of Steampunk and a Biknit Chaise are most relevant for marketing in 2013. 

Steampunk - SW's Midnight Mystery colors
By Patricia Urquioia-Honed Vitality
What do you think?  What piques your interest when it comes to experimenting with new colors?

Gag Gift Christmas Gala

I snagged a black sequined feather boa and rhinestone tiera at our neighborhood Christmas Party Monday night.  I soooo loved it!
Party Pose after Xmas Cheer
Wouldn't you know it, on last round a new girl in the 'hood stole it from me!  
I ended up with a Santa boot with a silver tensile tree sprouting from the top.

Ain't it the way....

9 comments:

  1. Love that game. Usually end up with something dumb! Too bad you had to give up the boa!! Looks "Fab"!
    On one of the bloggers posts a couple of weeks ago a longer SW Color forecast was shown and my Silver Strand was on it!!! My 2009 paint color that I used again in the Bucket List House...New? I don't think so!

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  2. So Silver Strand was included as a new 2013 color? Too funny. Those folks are selling Snake Oil--old stuff in a new package. It all felt to contrived to me. Miss my boa...and my tiera!

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  3. Darn, the feather boa and tiara looks damn good!! Darn new girls!!

    As for the SW event - hmmmm. I sense your disappointment. Hate when I'm all geared up for something and it turns out to be a dud - but most of these marketing things tend to be a bit on the dull side. I like how you've taken the colour theories and used them in art - great way to relate.

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    1. Yea Heather I was feeling that boa and tiara! I was disappointed at the SW event. Thanks for confirming that they do tend to be dull!

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  4. You are a smart and fun lady! I love the art in relation to color...yes...it relates!

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    1. My absolute favorite thing is to LAUGH. (My family says I have "LEL" Low Entertainment Level. They are so right!

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  5. Love the tiara! I agree with you that an array of inspiring images to underscore the palette would help.

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  6. Kerry I think you are a tiara girl, too!

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  7. Haha that's funny, I love that game!
    x
    Maria

    ps. Where did you find your site background? I'm bored of my solid turquoise.

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